One of the most critical contributors to the Obama campaign’s success was the direct access it had to a massive database of voter data stored in Vertica. The 2012 Obama re-election campaign has important implications for organizations that want to make better use of big data. The hype about its use of data is certainly […]
Getting value from big data is everyone’s problem, even LOLCats. If you think staring at LOLCats or the FAIL Blog is wasting time at work, try telling that to Notorious BIT—that’s the Business Intelligence Team, a three-person delta force in charge of analytics at Cheezburger, the online humor network. With more than 30,000 websites in […]
Wouldn’t it be great if everyone could find important insights from data, just like Hilary Mason and DJ Patil? Wouldn’t it be great if everyone could find important insights from data, just like Hilary Mason and DJ Patil? Yes, it would, but this idea doesn’t have a hope of working unless the citizens in question […]
Hadoop vendors are thrilled with the uptake of Hadoop by mainstream IT buyers, it won’t be good news for the businesses buying the technology unless more than just Hadoop crosses the chasm. Lots of the Hadoop vendors are thrilled with the uptake of Hadoop by mainstream IT buyers. While this is good news for the […]
There comes a time in the life of every important technology where the CEO gets interested and wants to know what the fuss is all about. That time has come for Spark. There comes a time in the life of every important technology where the CEO gets interested and wants to know what the fuss […]
